Services Overview
Archer bridges the new and traditional media worlds with experienced advice on online advertising sales strategies, fund raising and operations, marketing and branding, product development and positioning. Having advised successful public and private companies, we provide many unique and timely macro and micro insights.
Archer provides a range of services for companies and venture capital partnerships, serving in the following capacities:
Board of Directors
Archer specializes in serving on the boards of both private and public companies, providing a wealth of operational experience in the online advertising industry, as well as fundraising, advertising sales, general corporate governance, branding and positioning, and marketing.
Advisory Projects
Archer specializes in short term project assignments (3 months or more) to handle specific company needs. Past engagements have included:
- Online advertising sales go to market strategies, including product development, creation of sales presentations and sales “road testing”
- Interim positions, including Chief Executive Officer and Chief Marketing Officer
- Early stage company fund raising strategies, including presentation development
- Business model and sales evaluation for early stage companies and venture capital partnerships
- Company vision, mission and positioning development
- Traditional advertising strategy development, including comprehensive research involvement, internal presentation and buy-in and agency briefing document
Early Stage Investments
- Archer as invested in numerous early stage online advertising companies both individually and as part of a venture fund.
