Companies Overview
Here are some of the clients that Archer has helped with advisory services, board of director positions and interim executive roles.
Adap.tv (San Mateo, CA) enables publishers to maximize the revenue of their online video inventory using the company’s proprietary OneSource platform. OneSource’s real time analytics lets publishers make better business decisions to maximize fill rates and run the most lucrative ads, all while reducing complexity of ad operations.
Associated Content (Denver, CO; New York, NY) is an online publisher of user-generated content and a provider of syndicated content that is reinventing the way individuals and enterprises publish web and wireless content. AC has developed a proprietary Search Engine Optimization content platform and has attracted a wealth of multi-media content producers (ie. users) that submit text, voice and video content every day.
Blue Lithium (San Jose, CA; New York, NY; London, England) is a leading online advertising network that uses innovative technology to maximize the ROI of advertiser’s advertising expenditures. The company starts gathering data after the first impressions are served and continues optimizing in real-time throughout the life of the ad campaign by evaluating 14 performance criteria, adding and deleting publisher sites, and regulating ad impression exposure and ad placement. The result is the delivery of 6 billion ad impressions per month to over 100 million unique users worldwide, attracting a growing list of ad agencies, direct marketers, multi-channel merchants and Fortune 1000 corporations.
[x+1] provides a continuous optimization solution that equips online marketers with real-time, automated decision-making that lifts ad and site conversion rates. This simplifies their online marketing and achieves greater return on their overall marketing investment. Our market-leading solutions, site+1 and media+1, empower marketers with instant insights derived from complex data.
Glam (San Jose, CA) is an entertainment website covering the worlds of fashion, beauty and celebrity style, providing a unique contextually relevant advertising and shopping experience. Alongside engaging content, Glam shoppers find fashion, accessories, and beauty products from a large, prestigious selection of fashion retailers (Neiman Marcus, Saks Fifth Avenue and Bergdorf Goodman) and specialty boutiques (Kirna Zabete, Scoop and Tracy Ross). Each item is handpicked by a Glam fashion editor, showcased as ensembles, total looks, celebrity wardrobes or designer collections, and linked directly to retailers, allowing for instant shopping gratification.
gwallet (San Francisco, CA) enables brand advertisers to reach a highly engaged and active audience in the extremely popular world of social gaming. Powering a virtual currency platform for social gaming, gwallet lets users engage with brand marketers to earn points to play their favorite games.
Iconoculture Advisory Services are designed to provide ongoing strategic support for consumer-related inquiries. Tell us about your interests, initiatives and objectives, and we’ll set up the right advisory model for you.
Intent.com (Los Angeles, CA) is an online media company that aggregates and creates content to help people fulfill their aspirations, drawing from its audience of celebrity and community voices. Intent.com lets its audience share their dreams, be inspired by others, and find support along the way.
Klout (San Francisco, CA) enables marketers to identify and reach the key social media influencers who drive traffic and sales for brands. Users can track the impact of their social communications, opinions, links and recommendations across their social graph using the company’s proprietary Klout Score.
Pheedo (Oakland, CA) has created a new kind of brand advertising platform for distributed content, such as RSS, for publishers and advertisers. The company’s pioneering efforts have resulted in triple digit revenue growth for leading publishers and have connected millions of content hungry readers to top tier advertisers.
1020 Placecast is a breakthrough approach to delivering hyper-local content and advertising. The reality of reaching every consumer with the right offer in the right place at the right time is finally here. Placecast dramatically increases the relevance of content delivered to consumers by combining precise real-time user location information with product proximity and user profiling.
RGM sites combine real voices with guided editorial and the dynamism of an online community. Through our proprietary technology, we enable users to easily submit – and automatically publish – their thoughts and stories. And we give all visitors a variety of ways to engage with the content and the community. Our network will soon consist of multiple sites and resources serving different age groups.
Founded in 2000, Real Simple magazine continues to be a leader in the category of women’s lifestyle publications. Its concise, useful strategies, coupled with a clean, inspiring design, focus on making busy women’s lives easier, from preparing a fast, healthy breakfast to getting a good night’s sleep. In essence, Real Simple helps its readers do what they need to do, so they have more time to enjoy what they want to do.
America Online (Dulles, VA) provides a leading network of Web brands and the largest Internet access subscription service in the United States. Brands include the AOL® service, the AOL.com® website, and the AIM®, MapQuest®, Moviefone®, Netscape®, CompuServe® and ICQ® services. America Online offers a range of digital services including the TotalTalk® voice service.
Google’s (Mountain View, CA) mission is to organize the world’s information and make it universally accessible and useful. The company provides innovative advertising opportunities using online search and display, as well as traditional media outlets such as radio and magazines.
Delivery Agent, Inc., is the leader in shopping-enabled entertainment for television shows, movies, magazines, sports, and music videos. Delivery Agent created the market for shopping-enabled entertainment by redefining how products SeenOn™ or related to entertainment content are catalogued, sold and measured online.
Anchor Intelligence provides the most comprehensive analysis of web traffic quality available on the market today. Our methodology uses a wide range of innovative modeling techniques, proprietary analytics, and extensive network security intelligence to determine the quality of traffic on your site.
PowerofPeace.com is the portal for Social Interactivism™, leveraging the power of a worldwide community to drive real change locally and globally. Using a unique business model, Power of Peace intersects altruism with capitalism, creating a for-profit global democracy.
ThisNext (Santa Monica, CA) is a social shopping site that allows for consumer product discovery on its site and via social network applications. Consumers can explore great product recommendations, get personalized shopping suggestions and rave about products they like.
Viewpoints.com allows people to post reviews across the most comprehensive range of categories of any reviews site. From movies, to restaurants, to education, to health care, to travel and hundreds of other categories in between, Viewpoints provides an extensive, range of helpful reviews along with easy to understand profiles of every reviewer.
Webclients was acquired by ValueClick in 2005. WebClients offers innovative marketing strategies and proprietary technology to provide lead generation solutions that produce quality leads for advertisers. The combination of depth of service and advanced online marketing expertise—including creative, technology, account management, and ROI tracking and management—is unparalleled in the market today.